Trust Golf Women's
Scottish Open 2021
The Trust Golf Women's Scottish Open is an annual event played on the LPGA / LET tours. The event is the purest form of golf, links golf that provides the toughest tests to the world's best players. We created the event identity for this socially lead creative campaign.
Where - IMG
Creative Direction & Design - Ryan Gouge
Animation - Tactical
Marketing - Henry Watt
Project Management - Harrie Brown
Social Media Rollout -Tactical
Photography - Paul Severn
Flip the narrative
Our approach to the campaign was based around flipping the narrative of how Scotland is perceived. We challenged meanings of words such as Rain and Wind by cleverly altering the word to a more positive statement.
We created several pieces of large scale artwork to be displayed on site. This created consistency between what was seen on social media and what a fan would experience at the event.
We supported our partner agency, Tactical, in the rollout of graphics before and during the event. We created bespoke graphics detailing the achievements of the professional players, as well as responsive graphics during tournament play.