The 'Mystery Pro' is a series of graphic content across the PTO social channels that garners the predictions of our mystery athlete around his or her's fellow professionals or upcoming races. This series challenged my ability to think conceptually, and really think about how we can engage an audience whilst remaining neutral across on our page. This series received positive and negative reviews, so the ability to turn a negative comment from the Mystery Pro into a positive was incredibly challenging, but rewarding.
Where - PTO
Creative Direction & Design Lead - Ryan Gouge
Chief Content Officer - Nick Shakinovsky
Social Team - Jack Teague / Aidan Phillips - Cregg
Studio Photography - Dale Travers
DID THEY SAY IM WASHED UP? THAT I WILL NEVER WIN A WORLD TITLE? THAT COULD BE TRUE.
BUT DO YOU THINK IM WIRED LIKE THAT?!
YOU @&%! THINK IM WIRED LIKE %@@! THAT?
@+%! YOU BUDDY!
LIONEL SANDERS REACTION TO MYSTERY PRO