Georgia Hall is an English golfer who plays on the LPGA and LET tour's. She approached us to create her a logo which she could use both on and off course.
Creative Direction, Design & Animation - Ryan Gouge
Player photography: Getty Images
Major winner that oozes class
Georgia wants her brand to feel premium yet approachable, she describes herself as a 'girl next door'. We wanted the mark to have a sophisticated and elegant look with a subtle nod to golf.
The 'G' mark is accompanied by her first name only, this makes the band feel more approachable and relatable. The colours used across the brand scream elegance and classy.
We launched the logo on Georgia's official social accounts. Georgia has gone on to use the logo on her golf clubs and other apparel.