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Festathlon

Festathlon is an all-female Heptathlon event in association with Katarina Johnson- Thompson that will be a combination of athletics, music, and the city of Liverpool’, and will see an ‘innovative heptathlon team format’ take place to ‘celebrate the traditions of the sport whilst offering up something new for lifelong fans. We were asked to create a brand identity for the event that reflected this new and fresh concept.

Where - NINETEEN89DESIGN

Client: Summus Sport Group / Festathlon

Design - Ryan Gouge

Images: Getty Images

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Hidden meanings

The logo is symbolic of all the events within Festathlon, cleverly hiding away each discipline within the mark.

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The calm before the adrenaline hits

Festathlon will be an all-action event that will be a combination of speed and skill. The colour palette is a balance of soft and vibrant colours to reflect the moment of focus from the athlete before the explosion of adrenaline. 

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