The Chevron Championship Creative Campaign 2022
Probably the biggest campaign delivered to date, The Chevron Championship will be celebrating its final year in Palm Springs before relocating to Texas. This event ends its 51-year stay in Palm Springs with a handful of moments and memories like no other. This was the perfect opportunity to say goodbye in style.
Where - IMG
Creative Direction - Ryan Gouge
Design: Emily Millen
Illustration: Emily Millen / Alex Tillbrook
Marketing - Ashley Partenza
Social Media Rollout: Tactical
Photography: Chris Keane
A huge celebration of history and legacy
Working with the super talented Emily Millen (Junior Designer, IMG) and Alex Tillbrook (Freelance Illustrator) we crafted a well thought out campaign that celebrated the best moments across the event's 51-year history at Mission Hills Country Club. The campaign focused on reigniting nostalgia, highlighting key moments in time by some of the biggest names in golf.
A special identity
We created the visual identity on-site and across social media. The event was about celebrating the long history of the event, so we created a special timeline on the 18th green which showcased every champion winning moment. The timeline was captured many times on TV and used as a photo backdrop by many players, including world number one Jin Young Ko!
We created several pieces of large scale artwork to be displayed on site. We wanted to showcase the history of the event around the course to inspire and provoke old and new memories.